Hi, I'm Rabia
,
Product marketer for AI and developer tools.
I drive adoption, shape GTM strategy, and turn complex products into user-loved growth stories.
You need answers, not more dashboards, why founders reach out to me?
I translate noise into “do this next” so the team moves in one direction.
- Need someone who thrives in chaos – I learn new stacks on day 1 and execute fast.
- Investors want proof, not promises – I craft metrics stories that close rounds.
- Launches stall behind engineering backlog – I ship scrappy GTM plays that deliver value now.
- Users love the demo but leave by day 7 – I rebuild onboarding and add data‑backed nudges.
> launching rabia.exe...
> loading growth modules...
> boot sequence complete.
[ rabia ahmed ]
alias: "biaahmed"
base: working globally
mission: make products impossible to ignore
experience: 7+ yrs | B2B SaaS & DevTools + Web3
promoted: Content Marketer → Head of Marketing in 4 months
projects: Pullflow • Metis AI • Eterna • Alchemy • CashFlowApp
skills_loaded: HubSpot GA4 Mixpanel Figma Retool SQL Storytelling
next_objective: Find a founder or team chasing breakout traction
> type "start" to chat over coffee ☕︎
Selected wins (mini case studies)
Where I solved adoption, SEO, or GTM problems across AI, devtools, and Web3 products.
0 to PMF with a Dev-first GTM strategy
Low early adoption, unclear onboarding journey
Led GTM, onboarding strategy, analytics infra
Created persona-based funnels, tracked behavior with PostHog + Retool, built investor narrative
+43% beta signups, +27% activation, +24% engagement
SEO‑led growth for a Web3 R&D studio
Crowded crypto SERPs, paid CAC climbing 35% QoQ
SEO & Growth Lead, managed a 5‑person squad
Engineered schema, pillar‑cluster strategy, & community‑driven link‑building via Discord
110% YoY organic traffic, 35% more MQLs, CAC ↓ 23%
Dev‑docs SEO & content‑ops overhaul
Developer docs buried in sub‑folders, weak indexing, and a bottlenecked publishing flow
Fractional PMM & Webflow builder (3‑month sprint)
Audited doc structure, mapped keyword clusters, set canonical and schema markup, migrated 200+ pages into a modular Webflow CMS, and trained the content team on SEO guidelines
Organic doc traffic ↑ 62% in 90 days, 20 high‑intent keywords jumped to page 1 ("Alchemy SDK tutorial" now #2), content publishing velocity doubled
Landing‑page CRO for a Web3 game launcher
High bounce rate on pre‑sale pages, weak story alignment
SEO + Web Lead, owned copy, UX, and funnel testing
Wrote 25 intent‑driven pages, ran iterative A/B tests, introduced trust badges & demo GIFs
+37% MQL‑to‑signup conversion, bounce rate ↓ 28%, organic traffic ↑ 45%
What powers my
playbook
Every tool here earns its place. If it doesn't move metrics or speed up execution, it's not in the stack.
The answers to the most popular frequent questions
Can't find your answer? Send an email and I will get back to you.
- Within one week of a signed SOW—discovery starts day 1.
- Monthly sprints: diagnose, test, repeat with clear KPI targets every 30 days.
- Activation, paid conversion, and retained revenue. Vanity traffic is for dashboards, not decisions.
- GMT+5 core hours plus overlap blocks for PST and CET teams.
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
I would 100% recommend Rabia if you are looking for an analytics, data or technical SEO strategist. We have worked on a couple of projects together and both her knowledge and attention to detail always impresses me. She's also a wonderful human to work with, very friendly and approachable. The most recent project was sorting out existing data discrepancies with Google Analytics and getting us set up and sorted with GTM & GA4, including training on how to use GA4. Very impressed and hope to work on many more projects in the future.
Your product deserves traction. Let’s make it happen.
Get in touch so I can learn more about your brand and project requirements. Unfortunately, I have limited availability, so book a call to make sure you don't miss out.