Hi, I'm Rabia
Product marketer for AI and developer tools.
Helping B2B & B2C companies unlock meaningful insights, sharpen their positioning, and scale confidently, with practical marketing expertise.
Relied upon by a fresh generation of companies
You need answers, not more dashboards, why founders reach out to me?
I translate noise into “do this next” so the team moves in one direction.
- Need someone who thrives in chaos – I learn new stacks on day 1 and execute fast.
- Investors want proof, not promises – I craft metrics stories that close rounds.
- Launches stall behind engineering backlog – I ship scrappy GTM plays that deliver value now.
- Users love the demo but leave by day 7 – I rebuild onboarding and add data‑backed nudges.
> launching rabia.exe...
> loading growth modules...
> boot sequence complete.
[ rabia ahmed ]
alias: "biaahmed"
base: working globally
mission: make products impossible to ignore
experience: 7+ yrs | B2B SaaS & DevTools + Web3
promoted: Content Marketer → Head of Marketing in 4 months
projects: Pullflow • Metis AI • Eterna • Alchemy • CashFlowApp
skills_loaded: HubSpot GA4 Mixpanel Figma Retool SQL Storytelling
next_objective: Find a founder or team chasing breakout traction
> type "start" to chat over coffee ☕︎
Let's talk outcomes
Solutions to common challenges in product adoption, visibility, and conversion
User Adoption
Solutions for products struggling with early traction and user engagement
Discoverability
Strategies for products lost in crowded markets needing visibility
Developer Experience
Improvements for technical products with friction in the developer journey
Conversion
Tactics for products with traffic but struggling to convert users
Repositioning & demo funnel for a contractor SaaS platform
Challenge
Coperniq's product had outgrown its story; the website looked solar-only, the demo form leaked after step one, and paid channels couldn't see which leads became opportunities.
Approach
Joined as Product Growth Lead to own positioning, website, and the main demo funnel, treating the homepage, industry pages, and forms as the front door to the Series A pipeline.
Action
Repositioned Coperniq beyond solar, rewrote homepage/industry sections, rebuilt a multi-step demo experience with clearer CTAs and structured attribution, and documented the Close → HubSpot → Meta offline conversion loop.
Results
+70% increase in qualified demo requests from non-solar trades, 73% drop-off reduction between email capture and full form completion, and cleaner attribution by channel.
Key Learning
For vertical SaaS, moving upmarket needs narrative, funnel, and ad feedback loops that fit every segment you want in pipeline.
Impact Metrics
Verified by companyInternal feedback: sales reported fewer 'wrong-fit' demos and clearer expectations going into calls once the new story and funnel were live.
How I did it
- Reframed Coperniq from a solar tool to a multi-trade operating platform across homepage and industry sections.
- Redesigned the demo flow with step-based forms, clearer hero CTA, and confirmation states to cut abandonment.
- Instrumented Close → HubSpot → Meta offline conversions so campaigns could optimise for SQLs/opportunities.
0 to PMF with a Dev-first GTM strategy
Challenge
Low early adoption and an unclear onboarding journey for a complex developer workflow tool.
Approach
Led GTM, onboarding strategy, and analytics infrastructure with a focus on developer experience.
Action
Created persona-based funnels, tracked behavior with PostHog and Retool, and built a crisp investor narrative.
Results
Improved user activation by 27%, increased engagement metrics, and secured additional funding based on clear product-market fit indicators.
Key Learning
Developer tools require hyper-specific onboarding paths based on existing workflows, not generic product tours.
Impact Metrics
Verified by companyThe persona-based approach completely changed how we think about our product. We're now seeing much better engagement from day one.
How I did it
- Conducted 27 user interviews to identify personas and pain points.
- Implemented custom event tracking to identify friction points in the onboarding flow.
- Created targeted content for each user segment based on their technical background.
- Built and tested multiple onboarding pathways using feature flags.
SEO-led growth for a Web3 R&D studio
Challenge
Crowded crypto SERPs and rising paid CAC were making customer acquisition unsustainable.
Approach
Served as SEO and Growth Lead for a five-person squad focused on organic acquisition.
Action
Engineered schema, pillar-cluster strategy, and community-driven link-building via Discord.
Results
Doubled organic traffic within six months, increased qualified leads by 35%, and reduced overall customer acquisition costs by 23%.
Key Learning
In Web3, technical credibility is a prerequisite—community-driven content performs best when backed by demonstrable expertise.
Impact Metrics
Verified by companyOur content is finally reaching the right people. The structured approach to SEO is transforming our marketing ROI.
How I did it
- Conducted SERP analysis across 150+ crypto and blockchain-related topics.
- Developed an internal wiki of technical terminology and educational resources.
- Created a Discord reward system for community contributions to content.
- Implemented schema markup across all technical documentation.
Dev-docs SEO & content-ops overhaul
Challenge
Developer docs were buried in sub-folders with weak indexing and a bottlenecked publishing flow.
Approach
Acted as Fractional PMM and Webflow builder focused on technical documentation improvements.
Action
Audited doc structure, mapped keyword clusters, set canonical and schema markup, and migrated 200+ pages into Webflow CMS.
Results
Increased documentation traffic by 62%, improved search visibility for 20 high-intent keywords, and doubled publishing velocity.
Key Learning
Technical documentation is an overlooked but high-leverage marketing asset that directly impacts product adoption.
Impact Metrics
Verified by companyThe documentation is now actually helping us close deals. Prospects are finding answers themselves and moving through the funnel faster.
How I did it
- Performed comprehensive SEO audit focusing on technical documentation architecture.
- Created templates and style guides for consistent documentation format.
- Trained the engineering team on documentation best practices.
- Implemented a new publishing workflow to reduce bottlenecks.
Relied upon by a fresh generation of companies
What powers my
playbook
Every tool here earns its place. If it doesn't move metrics or speed up execution, it's not in the stack.
The answers to the most popular frequent questions
Can't find your answer? Send an email and I will get back to you.
- Within one week of a signed SOW—discovery starts day 1.
- Monthly sprints: diagnose, test, repeat with clear KPI targets every 30 days.
- Activation, paid conversion, and retained revenue. Vanity traffic is for dashboards, not decisions.
- Absolutely! I’ve worked across all sorts of time zones — from San Francisco to New York, Berlin to Auckland — and async collaboration is second nature to me by now. I'm remote-first but if it makes sense to meet your team in person for a bit, I’m happy to travel (just cover travel and stay). Same goes for international trips.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.
Founder of PullFlow / (ex‑Google, Apple; Stanford)
Rabia joined PullFlow as a content marketer and was quickly promoted to Head of Marketing. She owned pre‑GTM strategy, dove deep into SQL and PostHog, shipped an Astro site in record time, and never shied away from messy problems. High energy, high agency, and a contrarian viewpoint that sparked real innovation.
Head of Marketing @Xord
Her project was very insightful and we still often refer to it to help inform product-related decisions in different stages of the product life cycle…an amazing ability to assess an ambiguous problem, proactively find ways to solve it, and facilitate buy-in by working with colleagues in many functions and levels which are must-have skills when working so closely with products.
Principal AI Engineer @TalentBridge
Rabia has a way of making complex things feel simple. I've seen her dive into data and AI tools with ease, but what really stands out is how she connects the technical side back to real business outcomes. She's not afraid to ask tough questions, challenge assumptions, and push projects in new directions. At the same time, she makes it easy for people from different backgrounds to collaborate and feel included. Working with her has been both inspiring and energizing.
CTO @CashflowApp
While working together, I learned a lot from her from a copywriting, strategy, and design perspective. Cleona zeros in on the finest details but is always thinking about the bigger picture – and makes sure the team is, too!
Senior SEO Executive @PureSpuare
I’ve seen her spearhead many digital marketing projects with deliverables spanning multiple touch points, and her attention to detail and ability to lead a team of varying professionals (copywriters, designers, developers) is seemingly effortless. For those lucky enough to work with her, you’ll find yourself motivated to rise to the standard she sets.