It’s not enough to have a great product — someone has to translate its
brilliance into something users can feel. That’s where I come in.
I help early-stage teams bridge the gap between what they’ve built and
the people who’ll care about it. That often means jumping in before the
strategy exists — mapping user flows, rewriting onboarding, shaping GTM
and quietly fixing the friction no one’s named yet.
It’s equal parts research, pattern recognition and storytelling — three
things I’ve spent years practicing.
Here’s what I rely on most:
- Observe what’s not working. (Ask questions, read behavior,
skip assumptions.)
- Name what makes it matter. (Turn features into benefits
and benefits into belief.)
- Make it move. (Copy, comms, onboarding, whatever’s blocking
adoption.)
I’ve worked in chaotic startup environments, launched without designers
and built GTM plans off Miro boards and DMs. I’ve led marketing from “we
haven’t launched yet” to “we need users who pay,” and I’ve done it with
one tab open to PostHog and another to Figma.
But what drives me most isn’t the stack — it’s the spark that happens
when something finally clicks. When a founder hears their story the
right way. When a product stops needing to explain itself. When users
start showing up without being asked.
A little outside the browser:
I live in Islamabad with a head full of tabs and a to-do list that
always includes “go outside”. I don’t always manage it — but when I do,
you’ll find me walking tree-lined streets, writing through my phone
notes or daydreaming about cities I haven’t met yet.
Also: I’m deeply curious, permanently caffeinated and endlessly rooting
for underdog ideas.
Thanks for reading — now I’d love to learn about you.
