Landing-page CRO for a Web3 game launcher

Repositioned pre-sale pages with evidence-driven storytelling and tests that lifted conversion.

Web3 CRO Funnel

+37%

Signup Conv.

↓ 28%

Bounce Rate

↑ 45%

Traffic

What we tackled

Challenge

High bounce rate on pre-sale pages and weak story alignment caused poor conversion despite good traffic.

Approach

Led SEO and Web strategy, owning copy, UX, and funnel testing to improve conversion metrics.

Action

Wrote 25 intent-driven pages, ran iterative A/B tests, and introduced trust badges and demo GIFs.

Impact

Results

Improved signup conversion by 37%, reduced bounce rate by 28%, and increased overall traffic quality and quantity.

Key learning

For Web3 products, addressing both technical credibility and user-friendly explanations simultaneously is critical for conversion.

The way our story is now presented speaks directly to our users. The improved metrics are great, but the clarity of our message is the real win.

Sara Riaz, Product Manager @ExpediteStudio

How I did it

Analyzed heatmaps and user recordings to identify drop-off points.
Created and tested multiple value proposition statements.
Implemented progressive disclosure of technical details based on user engagement signals.
Developed and A/B tested trust-building elements specific to the Web3 audience.

Context

Expedite Studio needed to convert heightened interest around a launch window. Visitors landed, skimmed, and bounced because the value story and proof points were buried.

What changed

Rewrote and reorganized landing pages around distinct user intents and objections.
Visualized credibility with demo GIFs, social proof, and risk-reversal elements.
Ran rapid A/B tests to tune messaging and layout before the launch deadline.

Outcome

Conversion and traffic quality improved ahead of launch, giving the team confidence in the funnel and messaging architecture.

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